DIGITAL TRANSFORMATION – CHALLENGES IN SOCIAL MEDIA INTEGRATION
If you are considering a digital transformation strategy for your products, social media integration should be high on your priorities.
Today, people are increasingly engaged with each other in a virtual world fueled by social networking applications. Users are forming communities to talk about products and experiences. People with common interests are forming groups to collaborate and achieve common goals.
Businesses are also tapping social media to engage with their customer community for disseminating information, receive feedback, deliver support and provide personalized offers.
To stay competitive and leverage the power of social media, your digital transformation strategy for your legacy products needs to include upgradation to social media, while your new products need to be developed with social media integration.
Social media integration enables you to not only share information and engage, but also provides a means of measuring the success/failure of your products and services in real-time and promptly respond to user feedback in social media. Overall, social media integration with your products increases the user experience (UX) for your customers.
DIGITAL TRANSFORMATION – TRENDS IN SOCIAL MEDIA INTEGRATION
As part of your digital transformation strategy, social media integration into mobile and Web apps and the software front-ends of your products can enable multiple functionalities.
You can integrate external identity providers like Facebook, Google+, and LinkedIn with your products to authenticate users. This saves the user from creating and remembering one more user profile and password for your product and provides easy access. This simplification can lead to more product downloads and higher usage as against products requiring exclusive new user registration.
Integrating the features of multiple social media apps with your products could result in some new functionality for your products, such as sharing of app outputs or triggering actions based on certain activity. This is not only a motivational factor for the user to use your product more frequently but indirectly boosts its visibility to the community connected with the user. This is true not just for B2C apps but applies to enterprise apps too. In large organizations, such integration can fuel active collaboration between employees. All these functionalities markedly improve the capability of the product while also enhancing the overall user experience.
Social sharing within your product enables sharing of your business’ social media feeds for event announcements, product updates, and interactions with your product users. This provides a better user experience to your users who can be updated without having to switch from your product to other social media apps. One-to-one interaction with customers through your product promotes the adoption of your products, increases their loyalty and retention, provides ability to collect unbiased feedback and promote your products to the community connected to your customers.
If your business is fully engaged on social media, your users’ complaints or questions that they post can get easily resolved. Social media integration with your products and customer service tools bring social media into the fold of a multi-channel service strategy. It ensures that social media posts get the attention they deserve, and are handled with the appropriate urgency, tone and style, again impacting user experience.
Social media data can be used to optimize campaigns. Programs can track customer purchases and consolidate this with their social data like friends, location, activities, interests, etc. This can more accurately forecast buying patterns in the user’s community and hence offer targeted recommendations to prospects from this group. Social media marketing is also considered as a cost-effective strategy. This functionality can reside outside your products.
You can derive product analytics from social media data such as likes, dislikes, sharing, the content of posts, the frequency of activity, time of activity, etc. Analytics can help your business to fine tune your product strategy for better results. Again, this functionality can be built outside your products.
PRODUCT ENGINEERING SERVICES FOR SOCIAL MEDIA INTEGRATION
At Celstream, with nearly two decades of experience in delivering product engineering services for diverse and complex products and apps, we understand what it takes to implement digital transformation for social media integration in your legacy and new products.
Celstream product engineering services teams have extensive expertise in API integration with multiple social media platforms that offer API services. We have delivered solutions for integrating popular social media platforms like Facebook™, Twitter®, LinkedIn®, Chatter™, Google+™, YouTube™, WhatsApp™, Snapchat™, Flickr™ and Instagram™. We use technologies such as PhoneGap™, Apache Cordova™, React.js, Angular.js and Node.js. to implement social media integration across Web and mobile platforms.
Our product engineering services teams can enable social media integration for your hardware and software products including mobile apps:
- Oauth for integrating external identity providers from social media sites for login and profile access
- Social media integration of Facebook, LinkedIn, Twitter, YouTube, Chatter social media apps with products using their APIs. For example:
- Users, Groups, Events, Friends, Likes, Shares, Views, Comments
- Ad Insights, Business Manager, Targeting, Ads Management
- People, Companies, Groups, Jobs, Click, Like, Followers, Similar pages
- Users, Relationships, Followers, Friends, Tweets, retweets, search, trend by place
- Advertising, Analytics
- Users, Followers, Posts, Comments, Groups
- Posting of information from social media to your website or blog programmatically and vice-versa
- Posting of rich media and its metadata to social media networks
- Collecting and storing social media data
- Analytics, dashboarding and reporting social media data
- Integration with search engine APIs and Map APIs
- Textual analysis of posts such as semantic and sentiment analysis
- Custom applications on social subjects within social media platforms like Facebook applications
- Social media for market research such as panel building and running targeted campaigns
- Enterprise social networking and collaboration tools on top of social media APIs
- Social media integration with E-commerce and CRM applications
- Facebook APIs
- LinkedIn APIs
- Twitter APIs
- Chatter APIs